Creativity has moved through three forms
创意经历了三个形态——大多数组织存在于范式之间:旧的已失效,新的尚未成形
The first relied on individual genius — talent was everything. The second on industrial process — scaling creativity through teams, workflows, and methodology.第一个形态依靠个人天才——天赋就是一切。第二个形态依靠工业流程——通过团队、工作流和方法论来扩展创意。
Now AI has rewritten the second form entirely. Execution can scale infinitely, but direction is dissolving. Most creative organizations exist between two paradigms — the old has failed, the new has yet to take shape.现在,AI 已经完全改写了第二个形态。执行可以无限扩展,但方向在瓦解。大多数创意组织存在于两种范式之间——旧的已经失效,新的还没有成形。
The Genius Model
Creativity as individual gift. Value from scarcity.
The Industrial Model
Creativity as organized production. Value from scale and efficiency.
The System Model
Humans hold the worldview. AI handles execution. Content grows — it isn't produced.
The next form of creativity
Creativity as an ecosystem — where direction, judgment, and meaning become the work itself, and AI carries the execution. As the cost of production drops to zero, the scarce resources move up the stack. Actual Fiction is building what comes next.创意作为一个生态系统——方向、判断力和意义本身成为工作,AI 承担执行。当生产成本趋近于零,稀缺资源不断向上移动。Actual Fiction 正在构建接下来的形态。
Rethinking how the world is imagined & built.
重构创意的方式,就是在重构世界被想象和建造的方式。